Are you interested in reaching adults 55 years of age and older? The West End Seniors’ Network (WESN) offers three avenues of advertising for businesses, organizations, institutes, and members of the public.
Advertisement details including size, colour and pricing, are below. All advertisement charges are subject to 5% GST (except for exempt organizations).
Disclaimer for Readers: WESN does not endorse or verify advertisements. Advertisements may not reflect the views of WESN.
Monthly Newsletter
Our monthly newsletter is distributed in print and via email to over 2000 members, clients, apartment buildings and businesses in the West End, Coal Harbour and Yaletown neighbourhoods of Vancouver. This newsletter is kept close at hand by our readers all month long, and it provides information on programs, services and topics of interest to older adults.
We accept a limited amount of advertising for each monthly newsletter. To confirm availability or if you have any questions, please contact Kaitlin Hong Tai, Manager of Programs, at programs@wesn.ca or 604-669-5051 ext 1.
All full page size ads are standard letter size (8.5″ x 11″ or 21.5cm x 28cm).
| Advertisement Size | Colour in Print | For-Profit Organizations | Not-For-Profit Organizations |
| 1/4 Page 3.7″ x 4.3″ (9.5cm x 11cm) | Grayscale | $90.00 | $65.00 |
| 1/3 Page 7.6″ x 2.8″ (19.4cm x 7cm) | Grayscale | $100.00 | $75.00 |
| 1/2 Page 7.6″ x 4.7″ (19.4cm x 12cm) | Grayscale | $145.00 | $120.00 |
| Full Page | Grayscale | $225.00 | $150.00 |
| Full Page Inside Front Cover | Grayscale | $275.00 | $200.00 |
| Full Page Inside Front Cover | Colour | $300.00 | $225.00 |
| Full Page Inside Back Cover | Grayscale | $275.00 | $200.00 |
| Full Page Inside Back Cover | Colour | $300.00 | $225.00 |
| Full Page Back Cover | Colour | $320.00 | $240.00 |
Note that all advertisements appear in full colour in the electronic newsletter that is posted online and sent via email.
Classified Ads
If you are an older adult (55 years of age or older) or you are trying to reach older adults with a product or service tailored to the population, we offer limited space to run classified ads in our newsletter.
Classified ads are text only (no photographs or graphics). Ads can be up to 280 characters (including spaces) in length.
| Classified Ad Size | Details | Price |
| 280 Characters Including Spaces | Text Only in Grayscale | $20.00 |
Social Media
WESN is active on three social media platforms: Facebook, Instagram and Twitter.
Social media advertisements remain posted indefinitely, unless otherwise specified by the customer.
If you wish to place an advertisement through our social media, please specify the desired platform(s), date and time of release. Please also provide us with the text and hashtags or mentions to include with the image.
We can shorten included links using ow.ly, if desired.
| Platform | Details | For-Profit Organizations | Not-for-Profit Organizations |
| Text Only | $35.00 | $30.00 | |
| Image and Text | $40.00 | $35.00 | |
| Image and Text | $40.00 | $35.00 | |
| Text Only | $35.00 | $30.00 | |
| Image and Text | $40.00 | $35.00 | |
| All 3 | Text Only | $40.00 | $35.00 |
| All 3 | Image and Text | $45.00 | $40.00 |
A reminder that Twitter posts have a limit of 280 characters and Instagram images must be in 1:1 square, 4:5 portrait or 1.91:1 landscape. We are unable to post a thread of posts on Twitter or a carousel of images on Instagram. Images must be in JPEG/JPG or PNG format.
Discounts for Multi-Month Bookings
Book and pay for 3 months of advertising in advance and get a 10% discount.
Book and pay for 6 months in advance and get a 15% discount.
Book and pay for 1 year in advance and get a 20% discount.
Deadline and Submission Process
The deadline for requesting placement of a newsletter advertisement or classified ad and submission of print-ready JPEG/JPG, PNG, or PDF file and/or text is the 20th day of the preceding month.
Requests for placing a social media advertisement and the submission of text and/or JPEG/JPG or PNG files can take place at any time.
Please email your request and text/files to Kaitlin Hong Tai, Manager of Programs, at programs@wesn.ca.
Payments
Payment is due upon receipt of an invoice from WESN.
Please make cheques or money orders payable to:
West End Seniors’ Network
1447 Barclay Street
Vancouver, BC
V6G 1J6
Cheques, money orders or cash payments can be dropped off at Barclay Manor (1447 Barclay Street, Vancouver, BC).
E-transfer payments are also accepted. Please send e-transfer payments with the note “Advertisement Payment” to info@wesn.ca.
We do not accept debit card, credit card or smartphone tap payment at this time.
NOTE: WESN reserves the right to not accept any advertising requests that are in violation of the WESN Advertising Policy or to the discretion of WESN staff.
Last Updated: 15-Jan-2021